Churn Reason Intelligence

Know why customers actually leave.

You see cancellations. RetentionLedger turns every cancel-flow note, support ticket, and churn survey into structured reasons, save-risk scores, and a weekly trend your whole team can act on.

Start logging cancellations See how it works

From raw text to reasons in three steps

Every cancellation gets the same treatment — structured, scored, and aggregated. No spreadsheets, no gut feel.

1

Ingest from every channel

Log cancellations from the cancel flow, support tickets, community posts, or churn surveys — one structured record each.

2

AI extracts the real reasons

Multi-label classification across seven churn categories, with a deterministic keyword fallback so results never depend on an AI gateway being up.

3

Score, feed, and trend

Each record gets a 0–100 save-risk score. The feed and insights surface top reasons with share percentages and an eight-week trend.

Seven reasons cover almost every goodbye

Categories are multi-label — a single cancellation can be both a pricing complaint and a reliability bug report.

forced_features export_restriction pricing missing_feature reliability_bugs competitor_switch service_ending other
Example weekly churn-reason mix

Simple pricing

Start free, upgrade when churn volume grows. Sample-mode billing until founder signs the QPay contract.

Starter

$0

For evaluating the pipeline.

Up to 25 cancellations / month
Feed + keyword classification
Start free

Pro

$19/mo

For teams fighting churn weekly.

Unlimited cancellations
AI multi-label extraction
Insights, top reasons & weekly trend
Go Pro

Portfolio

$49/mo

Every ProofLine business, one bill.

All ProofLine apps
Shared platform auth & billing
Get Portfolio